These Local SEO Tactics Will Improve Your Reach

SEO Digital MarketingIf you want to build a strong following and convert at a high rate within your city or region, you’ll need to implement localized campaigns. The latter allows you to filter traffic from the places you want, and push visitors further down the sales funnel or at least act in a way you want them to.

Local SEO experts from Ottawa cite the following strategies that might work for you.

The Importance of Listings

One of the first things you do to improve your local online marketing campaigns is to claim or create your listings on Google’s My Business, Foursquare, Bing and other review sites and directories. This initial step makes it easier for your intended audience to find your establishment.

After claiming a listing, make sure the NAP (short for name, address and phone number) is the same on all your directories and sites. Information consistency is important; this allows potential customers to contact you easily.

Get Citations

A citation is a direct mention of your brand whether it includes a link or not. You’ll need to use structured citations to make this strategy work. This means using listings of your business in local directories.

Get quality results by getting a listing on specific websites, membership in organizations and associations, your city’s chamber of commerce page and other similar places.

Categorization Consistency

Consistency is the name of the game when it comes to local marketing. When you make accounts for Google+ and other similar websites, choose the appropriate categories and make sure it is the same across platforms.

Reviews Matter

Reviews are the building blocks of authority and trustworthiness. Ask for feedback (both good and bad); these allow you to improve your business and keep you focused on doing what it takes to satisfy your customers.

These local marketing strategies allow you to build trust and make it easier for your intended customers to find you. When you implement these, you also narrow your advertising to people within your city.

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