Leveraging Social Media to Reach Mobile Users

group of friends using their phoneSmartphones have become a part of nearly everyone’s daily lives in a short amount of time. In fact, the percentage of American adults who owned smartphones went up from 35% in 2011 to 77% this year.

The rise of mobile Internet users is prompting changes in the way businesses and marketing agencies work to reach consumers. Social media remains one of the easiest ways to reach mobile users. After all, one out of five adults in the US uses only their smartphones to browse the Internet while 69% of Americans have at least one social media account.

Quality and Quantity

SEO Werkz, a digital marketing agency in Utah, advises businesses to focus their social media presence on platforms that their target audience uses the most and which complement their industry. For instance, Facebook and Instagram are the top two social media platforms for both consumers and marketers, but if your target consumers are middle-aged business professionals, a LinkedIn account is vital, too.

Moreover, try to create diverse and unique content for each social media platform you are active in. You need to figure out what works for each social media platform audience. The type of content that works well on Facebook may not always work on Instagram or Twitter, after all.

While the quality of your work matters, remember to maintain the quantity, as well. It’s essential to post regularly to ensure you remain visible on your followers’ social media feed even without promotion.

Videos over Blogs

Videos are taking over the online landscape, as more consumers prefer to watch live streams and recorded videos over reading blogs. Keep your videos short, simple, but out-of-the-box to get and keep your audience’s attention. Optimize your videos for mobile users, too, by using square video formats and making your videos understandable even when on mute.

Take note: these are only some of the easy ways to reach mobile internet users. You and your business aren’t limited to using only social media, either. With the help of a trusted digital marketing agency, you can implement more strategies to ensure you attract a wider mobile audience.

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